This document lays out an operational plan to open new trade accounts with high-end interior designers in the UK and the US through cold email outreach, leading with your hand-made lighting — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Issy Granger is a London homeware studio, launched in October 2019 by Isabelle “Issy” Granger after several years of building it alongside a day job, and following in the footsteps of an artist mother and grandmother. Every piece starts as one of Issy’s own sketches and is then made by hand by one of eight maker workshops: glass mouth-blown and hand-painted by a family-run workshop in Cairo, merino lambswool throws woven in a historic West Yorkshire mill, linen lampshades finished with the striped and coloured trims that have become a signature. The names carry the story too — candlesticks named after Egyptian gods and cities, throws named after Keats, Marlowe and Wilde. The brand already works with hospitality: a limited-edition egg cup with The Wolseley, bespoke martini glasses for the Dash × Perelló kit in January 2026, and a trade account for interior designers with bespoke and bulk orders through the studio.
2019
brand launched in London, designer-led from the first sketch
Long enough to have a recognisable look, young enough that most designers have not met it yet.
8
maker workshops producing the collections
Small-batch craft is what makes a bespoke trim or colourway possible for a single project.
2
countries of production, the UK and Egypt
Yorkshire weaving and Cairo glassblowing: a provenance story a designer can retell to a client.
6+
independent stockists in the UK and the US
Proof that buyers with a trained eye already put the range in front of their own customers.
What sets you apart
Three things a designer will notice straight away. First, this is designed, not sourced: every shade, glass and throw starts as a drawing and is made by a named craft, not picked from a factory catalogue that every other studio is also scrolling. Second, the look is recognisable — the stripes, the coloured trims, the hand-painted glass — which is exactly what a layered, colourful scheme needs to stop looking bought in one go. Third, the studio can make it for the project: through the trade account, a trim or a stripe can be done in the scheme’s own colourway, which turns a nice accessory into a specified piece. And every piece arrives with a story the designer can hand to the client.
What we will push on your behalf
Lighting first, because that is what interior designers already buy from you. The angle is not “we sell lampshades”, it is the problem every colour-led designer knows: the right shade in the right colour usually does not exist, so the scheme settles for the nearest stock option, or for the same few lighting brands everyone else specifies. Issy Granger’s hand-made linen shades, in a project’s own trim and stripe, answer that directly. Then we open the door to the rest of the catalogue — the Cairo glass, the candlesticks, the throws — as the finishing layer on the same project, because a designer who already has a lighting supplier may still be missing exactly that. The ask stays small: a few trim swatches for their next scheme, not a supplier agreement.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We size this from public counts rather than from a market report. In the United States, the Census Bureau’s County Business Patterns record about 16,800 interior design establishments with employees (NAICS 541410), consistent with the ~17,500 firms ASID projects for 2025. In the UK, IBISWorld counts 6,235 interior design businesses in 2025. That comes to about 23,000 interior design studios across your two markets. We deliberately leave out the ~135,000 American solo practitioners with no employees that broader counts include: most of them are not working at the level your pieces sit at, and keeping them out keeps the projections honest. Within those 23,000, every studio is then screened on its own published work for what matters to you: high-end residential or boutique hospitality, and a colour-, pattern- and craft-led eye.
~23,000
interior design studios identified
US interior design firms with employees (~16,800, US Census) and UK interior design businesses (~6,200, IBISWorld 2025), screened for high-end residential and boutique hospitality work
~11,500
contactable prospects
after applying the 50% ratio (named founder, principal or creative director + business email findable and verified)
190
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
38
potential new trade clients
over 12 months (UK B2B average closing rate: 20%)
How we build this database
We start from the directories designers actually appear in: BIID and ASID members, the House & Garden 100, the Country & Town House 50 Finest, Homes & Gardens Next in Design, House Beautiful Next Wave, the ELLE Decor A-List, show-house line-ups such as WOW!house and Kips Bay, Houzz project pages and the design press. LinkedIn, the studio’s own site and Instagram then give us the named person: Founder, Principal Designer, Creative Director. Every contact is finally verified and enriched by AI: a read of the studio’s published projects for level and for colour and pattern, a check on which lighting makers already appear in their schemes, business email validation, and the exclusion of studios that sell their own lampshades. Impossible by hand across twenty-three thousand studios — this is what makes qualification at that scale possible.
Why 50% are contactable
Interior design studios are small, which cuts both ways. The decision-maker is easy to identify, because it is almost always the founder whose name is on the door. But many studios publish only a studio@ or hello@ address, and a good share of the best designers live on Instagram rather than LinkedIn. On the ten-studio sample in Section 04 we found a named founder or principal for all ten and a verifiable personal LinkedIn profile for seven; where there is none, we drop the link rather than substitute a company page. The 50% ratio is deliberately conservative for that reason, so the projections you are reading stay realistic rather than optimistic.
Both markets allow B2B cold outreach to a business address, with sender identification, a documented legitimate-interest assessment and one-click opt-out: CAN-SPAM in the United States, and PECR in the UK, where we contact limited companies and LLPs as corporate subscribers. Studios that make and sell their own lampshades are removed, since they are competitors rather than buyers. The 38 figure is market headroom rather than a delivery promise; we can tighten it to one country, one city or residential only, or widen it to architects and hotel groups, once Phase 1 has run.
03 / AI PERSONALISATION03 — 08
Emails that look written by hand.
The difference between an email that gets deleted and an email that gets a reply is rarely the product, it is the first sentence. A designer gets supplier emails every week and can tell within two seconds whether the sender has actually looked at their work. So the AI here is not writing the pitch: it reads the design press, the show-house line-ups, the project credits and the studio’s own site at a scale a person could not, and pulls out one verifiable fact per studio. That fact becomes the opening line, in the vocabulary the designer actually uses. No flattery, no horoscope copy, no “I love your work” — just a room, a project, a maker or a date that could only belong to them.
The principle: when a designer reads the email, they should think “this person has seen my rooms”, not “this is a mailing list”. Every opening sentence cites a precise, verifiable fact in their own words — scheme, trim, colourway, pleated, gathered, specified, show house, install.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-valuable.
01
The latest room with their name on it
What we look forTheir most recent published project, show-house room, award or list, with its name and its date, from the last twelve months. It proves we have looked at the work and gives the email a reason to land now rather than any other week.
Where we find itHouse & Garden, Homes & Gardens, The English Home, ELLE Decor, Veranda, House Beautiful, Galerie · WOW!house, Kips Bay and Holiday House line-ups · the studio’s press page · Instagram
Findable on85% of prospects
Raw data
Sean Symington designed “The Withdrawing Room” with Zardi & Zardi at WOW!house 2026, Design Centre Chelsea Harbour, in June 2026, pitched as “Park Avenue meets English country manor”.
AI personalisation →
“Saw The Withdrawing Room you did with Zardi & Zardi at WOW!house in June. Park Avenue meets English country manor is exactly the kind of room where the lampshade does half the work.”
02
What is already on their lamps
What we look forThe lighting and decorative makers credited in their published schemes: whose shades, whose lamps, whose glass. It tells us they already buy the category, and from whom, which is the most relevant thing a lighting studio can know before writing.
Where we find itProject credits and source lists in magazine features · house tours · the studio’s own project pages · Instagram tags and stories
Findable on70% of prospects
Raw data
Alexandra Childs decorated the 14 cottages and the manor house of Cottage Orné, Cornwall, which opened in January 2026. The lighting credits include Matilda Goad and Munro & Kerr.
AI personalisation →
“At Cottage Orné you mixed Matilda Goad and Munro & Kerr across fourteen cottages, so I’m guessing you never buy the same shade twice.”
03
A change in the studio itself
What we look forA new studio, showroom, shop, rebrand, book or hotel opening in the last twelve months. These are the moments a studio rebuilds its supplier list and its shelves, which makes it the most valuable signal when we find it.
Where we find itThe studio’s news page and Instagram · Business of Home · publisher pages (Rizzoli, Abrams) · hospitality trade press · LinkedIn
Findable on60% of prospects
Raw data
Jeffreys Interiors, Edinburgh, announced on 16 July 2026 that it is becoming PHINA, with a renewed Stockbridge showroom and a role in “collecting, curating, hosting”.
AI personalisation →
“With Jeffreys becoming PHINA and the Stockbridge showroom moving towards collecting and curating, I wondered what you’re planning to put on the shelves.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Alexandra Childs, founder of Studio Alexandra, signed by you.
At Cottage Orné you mixed Matilda Goad and Munro & Kerr across fourteen cottages, so I’m guessing you never buy the same shade twice.
Quick question: when a scheme needs a shade in a colour nobody stocks, what do you usually do? Settle for the nearest, or have it made?
I ask because that’s where we come in. Our linen shades are made by hand in small batches, and on a trade account we can do the trim or the stripe in a project’s own colourway. The glass candlesticks and tumblers we have mouth-blown in Cairo tend to end up on the same projects, as the finishing layer.
Would it help if I sent over a few trim swatches for whatever you’re working on next? Mostly curious what you make of them.
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
04 / PROSPECT SAMPLE04 — 08
10 interior design studios identified by our AI.
Before launching at full scale we always start with a sample of 10 real studios, picked across your two markets — five in the UK, from London to Edinburgh, the Cotswolds and Cornwall, and five in the US, from Philadelphia and Charleston to Dallas, Raleigh and Berkeley. For each one we name the decision-maker, surface a recent and dated signal, and explain why that studio is worth approaching now. The same method is then applied to your full base of around 11,500 contactable prospects.
For each prospect, our AI identifies a concrete signal: a published project, a show-house room, an award, a book, a new studio or a rebrand. That signal justifies why to reach out now and gives the email its opening line. Every signal below is dated and traceable to a public source from the last twelve months.
Two things are worth flagging before you read them. Every one of these ten studios is run by the person named, so the email reaches the person who specifies the lighting, not someone who has to pass it on. And at least four of the ten already put hand-made or trimmed shades in their published rooms — Matilda Goad, Munro & Kerr, Pooky, Robert Kime fabric shades — which means the conversation starts from a category they already buy. We found a named decision-maker for all ten and a verifiable personal LinkedIn profile for seven; where there is none, we drop the link rather than substitute a company page, which is also why the contactable ratio in Section 02 is 50% and not higher.
01
Studio Flora
Flora Slater·Founder
Young residential studio in Queen’s Park, London: layered, pattern-rich, cosy interiors; trained at KLC, ex-Nina Campbell and Spinocchia Freund.
SIGNAL DETECTED · AWARD
2026. Named a Homes & Gardens “Next in Design 2026” winner (cohort announced in May, winner profile published 30 September 2026), which describes her trademark as “character, charm and a really good stripe”. A Domino tour of her own home (April 2026) shows striped lampshades and fabric pendant shades.
WHY THIS PROSPECT FOR ISSY GRANGER
A designer whose signature is literally the stripe, who already uses striped and fabric shades at home, and whose studio is new enough that its supplier list is still being written. A hand-made trimmed shade in a project colourway is the most natural first conversation Issy Granger can have.
02
PHINA (formerly Jeffreys Interiors)
Jo Aynsley·Creative Director & co-owner
Long-established Edinburgh studio in Stockbridge, residential and hospitality (The Tempus, Nira Caledonia), known for bold colour, pattern and “playful moments”.
SIGNAL DETECTED · REBRAND & SHOWROOM
16 July 2026. The studio announced it is becoming PHINA, with a new identity, a renewed showroom and a wider role in “collecting, curating, hosting”. Their Edinburgh penthouse ran in Homes & Interiors Scotland (May/June 2026) and they entered the Country & Town House 50 Finest list for the first time.
WHY THIS PROSPECT FOR ISSY GRANGER
A studio rebuilding both its identity and its shelves at the same moment. That opens two doors at once for Issy Granger: specification on their drenched, theatrical projects, and pieces for the new curated showroom, where the glass and candlesticks belong as much as the shades.
03
Studio Alexandra
Alexandra Childs·Founder
London studio founded in 2016: expressive, characterful homes and boutique stays, bold wallpaper, antiques and reclaimed pieces with a sustainability angle.
SIGNAL DETECTED · HOSPITALITY OPENING
January 2026. She designed all 14 individually decorated cottages and the manor house at Cottage Orné, a restored 17th-century hamlet in Cornwall, announced in December 2025 and back in the press for autumn 2026. Lighting credits include Matilda Goad and Munro & Kerr.
WHY THIS PROSPECT FOR ISSY GRANGER
She already buys hand-made decorative shades from Issy Granger’s closest peers, so there is nothing to explain about the category. Fourteen units decorated individually is exactly the brief where bespoke trims and colourways earn their place, and boutique hospitality reorders.
04
Sean Symington Design
Sean Symington·Founder & Principal Designer
Residential and boutique hospitality studio founded in 2019, based in Tetbury with work in Bath and London: a traditionalist who “takes colour seriously”.
SIGNAL DETECTED · SHOW HOUSE
June 2026. He designed “The Withdrawing Room” with Zardi & Zardi at WOW!house 2026, Design Centre Chelsea Harbour, pitched as “Park Avenue meets English country manor”. Also on the Country & Town House 50 Finest 2026/27 and in 25 Beautiful Homes (March 2026).
WHY THIS PROSPECT FOR ISSY GRANGER
English country with colour, pattern on pattern, antiques next to contemporary art: Issy Granger’s look, almost word for word. His own project notes specify “lamps with green shades”, so coloured shades are already part of how he finishes a room.
05
Harriet Sale Ltd
Harriet Sale·Founder
London decoration and renovation studio with joyful colour, pattern and texture, from Victorian lodges to family houses.
SIGNAL DETECTED · PUBLISHED PROJECT
September 2026. Her project “Wildest Dreams” ran in The English Home, after a feature in Period Living (November 2025), and the studio is on the Country & Town House 50 Finest Interior Designers 2026/27 list (July 2026).
WHY THIS PROSPECT FOR ISSY GRANGER
Before her own studio, Harriet was Head of Product Design for the Penny Morrison accessories collections, a decorative lampshade brand. She knows hand-made trimmed shades from the inside and will judge the craft in seconds, which is exactly the audience Issy Granger’s quality is built for.
06
Tartan & Toile
Lucy O’Brien·Founder & Principal Designer
Residential studio in Philadelphia and Greater New York, named after her two favourite patterns: layered, story-driven interiors with a historic-preservation streak.
SIGNAL DETECTED · SHOW HOUSE
February 2026. She designed the “Entertainment Command Center and Powder Room” at the Kips Bay Decorator Show House Palm Beach 2026, inspired by Marjorie Merriweather Post, with chinoiserie wallpaper, Pierre Frey drapery and seashell pendants. A House Beautiful Next Wave designer (2025).
WHY THIS PROSPECT FOR ISSY GRANGER
A brand built on British and French pattern used eclectically is the American mirror of Issy Granger’s own story, and her press profile is titled “Stripes are a neutral”. Young, rising and still building her supplier bench: the profile most likely to answer.
07
Cathy Kincaid Interiors
Cathy Kincaid·Founder & Principal
Owner-led Dallas firm founded in the late 1970s, known for colour, antiques, chintz, hand-painted finishes and “dressmaker details”; ICAA John Staub Award.
SIGNAL DETECTED · BOOK
8 September 2026. Rizzoli published her new book, “Cathy Kincaid Memorable Rooms: Artisanal Collaborations”, entirely about bespoke work with artisans, featuring makers such as Lisa Fine and Leontine Linens.
WHY THIS PROSPECT FOR ISSY GRANGER
One of the most English-leaning decorators in America, whose published rooms already use pleated shades in Robert Kime fabric. A book about collaborating with artisans, out this month, is the most direct opening imaginable for a designer-led studio offering hand-made shades in bespoke colourways.
08
Angie Hranowsky Studio
Angie Hranowsky·Founder & Principal
Founder-led Charleston studio known for bold but sophisticated colour, vintage finds and an art-forward mix.
SIGNAL DETECTED · PUBLISHED PROJECT
28 June 2026. ELLE Decor published a tour of her South of Broad house in Charleston: pink dining room, pistachio kitchen, yellow bedroom. A Wentworth journal feature on her own home followed on 31 July 2026.
WHY THIS PROSPECT FOR ISSY GRANGER
She already buys British: a Jamb mantel, a Soane rattan table, a Susan Deliss fabric in the same project. And her own kitchen shelves display hand-blown glasses and candlesticks, which makes her the clearest case in this sample for opening on the shades and following with the Cairo glass.
09
Jo Lyle & Co.
Johanna Lyle·Principal & Owner
Young Raleigh studio specialising in historic homes: layered, “gathered” interiors with jewel tones, vintage and hand-made pieces.
SIGNAL DETECTED · AWARD
14 May 2026. House Beautiful named her to its Next Wave class of 2026, the magazine’s list of emerging designers to watch, confirmed on her own site.
WHY THIS PROSPECT FOR ISSY GRANGER
An emerging designer who openly favours hand-crafted, unusual suppliers, at the exact moment national recognition brings bigger projects. Historic homes call for pieces with provenance, and a trade account with bespoke colourways is a supplier relationship she can grow with.
10
Redmond Aldrich Design
Chloe Redmond Warner·Founder & Creative Director
Berkeley studio of about 13 people founded in 2005: layered, story-led rooms (“pretty and perfectly weird”), plus its own RAD Goods textiles and wallpaper.
SIGNAL DETECTED · NEW STUDIO & BOOK
5 May 2026. She opened the firm’s new studio at 1911 Fourth Street, Berkeley, with a launch party for her debut book, “This Must Be the Place: Homes with Atmosphere” (Abrams, spring 2026).
WHY THIS PROSPECT FOR ISSY GRANGER
“Homes with atmosphere” built on colour, pattern and personal stories is the same language Issy Granger speaks. She mixes vintage lighting with makers’ pieces, and her own RAD Goods line covers textiles and wallpaper, not lighting, so a hand-made shade complements rather than competes.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
The campaign
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR OFFER
We don't sell emails sent. We sell commercial opportunities.
A single offer at £2,900 per month, ex. VAT, calculated on your parameters above. Final pricing.
The campaign
Click to adjust the prices without scrolling back to your simulation.
YOUR OFFER
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Issy Granger has all three.
Our conviction is that we can install for you a steady stream of qualified trade opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.